Discussion Question 3 Toulmin Model

The Evaluating Public Communication chapter covered many factors concerning the importance of  capturing an audience with a strong argument. In addition to this, the chapter also explained the steps necessary in order to a deliver a successful case or argument in a speech with six important steps. This is where the Toulmin Model comes into play. The claim, the qualifier, the data, the warrant, the backing, and the rebuttal or reservation. It's important to follow this model because it pushes the speaker to really prepare themselves, check their facts, and overall earn their credibility. Missing only one of these steps would throw everything off, as it is important to properly execute a speech including each key factor. As a result, the speaker builds validity by stating a solid claim and providing the facts to support it. In reverse, it is smart for an audience to be familiar with the Toulmin model so they are also able to properly assess a speaker and discern whether their claim holds credibility or not. Therefore, by using the Toulmin method, the speaker and audience will see effective results.